技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 可穿戴设备 - 补丁标签
适用功能
- 销售与市场营销
用例
- 面部识别
- 周边安全与访问控制
关于客户
玛莎拉蒂 MSG Racing 前身为 ROKiT Venturi Racing,是 Formula E 赛车系列的创始车队之一。该团队总部位于摩纳哥,自 2014 年以来一直在突破电动汽车的性能极限。在过去的八个赛季中,该团队对这项运动产生了重大影响,他们最成功的赛季最终在 2021-22 年获得第二名球队的冠军。该团队使用数字资产在社交媒体上推广其品牌,并与媒体机构和业务合作伙伴共享内容。
挑战
Maserati MSG Racing 是一支总部位于摩纳哥的车队,也是电动方程式赛车系列赛的创始团队之一,在管理和组织数字资产方面面临着挑战。该团队需要一种方法来整合和组织数字资产,以便快速定位用于促销目的的媒体并与值得信赖的合作伙伴共享内容。繁忙的电动方程式比赛日程通常会在世界不同地区进行背靠背比赛,需要他们的网站和社交媒体内容不断实时更新。营销部门每天都会收到来自合作伙伴和媒体的数字资产请求,因此需要一个系统来使这些请求井井有条,并允许快速轻松地访问时间敏感的内容。如果没有合作伙伴可以搜索资产的中央库,团队就很难快速满足内容请求。这常常导致沟通不畅和延误。
解决方案
Maserati MSG Racing 转向数字资产管理解决方案 Canto 来解决他们的内容挑战。实施过程涉及将过去七季的内容转移到 Canto 库中。迁移现有资产后,使用文件夹、标签和元数据创建了新的组织结构,使团队能够轻松找到特定照片来满足媒体请求,在社交媒体上宣传比赛,并在公司网站上突出显示比赛团队的成就。比赛摄影师可以快速将图像上传到 Canto Connect 应用程序中,该应用程序会根据元数据自动对图像进行标记和分类。一旦内容进入 Canto 主库,就会对其进行审查,以确定需要向合作伙伴提供哪些内容。 Canto 门户被用作每个合作伙伴访问其内容的专用、独特的空间。每个门户都是与合作伙伴关系的所有媒体相关方面的一站式商店,包括新闻稿、比赛日照片、比赛参加者的图像和品牌包等内容。
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