关于品类增长的可行见解
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- AnswerRocket
技术栈
- Data Visualization
- Advanced Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
- 商业运营
用例
- 需求计划与预测
- 库存管理
服务
- 数据科学服务
关于客户
National Beverage 是美国最大的软饮料公司之一。这是一家创新、健康的饮料公司，拥有独特的气泡水、果汁和碳酸软饮料产品组合。该公司正在寻找一种解决方案，以便从尼尔森和 SPINS 数据中获取切实可行的见解，从而更好地了解其业务绩效并解决 SKU 合理化和增长贡献分析等复杂问题。
挑战
美国最大的软饮料公司之一 National Beverage 面临着从尼尔森和 SPINS 数据中获取可操作见解的挑战。商业智能团队希望更好地了解数据，以便非技术人员能够轻松理解，从而更好地掌握业务绩效。他们还需要高级分析功能来解决 SKU 合理化和增长贡献分析等复杂问题。
解决方案
National Beverage 采用 AnswerRocket 帮助 BI 团队整合数据，并为业务人员生成易于理解的可视化和见解。借助 AnswerRocket，任何人都可以比以往更高效、更有效地深入了解推动类别和产品表现的因素。该解决方案为销售团队提供了快速、数据驱动的见解，使他们能够影响零售商的货架空间、产品分销和其他有助于推动增长的因素。
运营影响
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