适用行业
- 零售
适用功能
- 销售与市场营销
关于客户
阿迪达斯
挑战
在 2019/20 赛季之前,阿迪达斯委托我们推出全新的阿森纳足球俱乐部主客场球衣,以标志着阿迪达斯与阿森纳足球俱乐部之间合作关系的开始。
解决方案
为了纪念阿森纳时隔 25 年后重返阿迪达斯,我们为主场球衣制作了一部以北伦敦为中心的英雄影片——这里是多元化、社区和阿森纳足球俱乐部的故乡。该广告展示了来自世界各地的阿森纳球员和球迷的包容性,让他们在伦敦和阿森纳有宾至如归的感觉。影片由阿森纳传奇人物伊恩·赖特 (Ian Wright) 担任旁白,展示了球员和球迷如何成为俱乐部和社区结构的一部分,通过口型同步和配音技术采用北伦敦口音和真正的阿森纳球迷。这些英雄电影的主角包括过去和现在的球员,以及包括伊德里斯·艾尔巴、托尼·亚当斯、梅苏特·厄齐尔、薇薇安·米德玛和赖斯·尼尔森在内的球迷。向伦敦致敬,在当地的一家理发店、一家北伦敦咖啡馆、一家炸鱼薯条店以及伦敦的街道上都有客串。然后,为了庆祝阿森纳在整个 90 年代取得的成功,我们推出了客场球衣,并附有一部影片,向这一时期穿着的“伤痕累累的香蕉”球衣致敬。这些电影是一场全面整合的活动的一部分,该活动在阿迪达斯、阿森纳和电影社交渠道的明星们身上进行了直播。该活动还在伦敦北部的海布里站和伊斯灵顿站、卡姆登站和国王十字车站以及零售商店进行了户外“管道接管”活动,并在《标准晚报》的封面上进行了专题报道。
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