适用行业
- 教育
- 零售
适用功能
- 销售与市场营销
用例
- 虚拟培训
服务
- 培训
关于客户
本案例研究的客户是全球运动品牌阿迪达斯。 Iris 是阿迪达斯领先的全球足球战略和创意机构,自 2002 年以来一直是合作伙伴。Iris 也是阿迪达斯训练、奥运会和女子类别的全球合作伙伴。
挑战
COVID-19 促使许多品牌传递克服逆境的单调信息。我们看到了阿迪达斯传递更乐观、更激励信息的机会。 “Ready for Sport”是艾里斯向阿迪达斯全球品牌团队提出的一个主动想法。我们希望帮助阿迪达斯为体育运动的回归创造兴奋点,并表明体育运动带来希望和欢乐。
解决方案
解决方案是开展“为体育做好准备”活动,旨在传递有关体育运动回归的乐观和激励信息。该活动包括一部 75 英寸的英雄影片、一张 GIPHY Instagram 贴纸以及一个在阿迪达斯所有类别的全球范围内激活的集成工具包。为实体和数字零售、户外媒体和数字媒体创建了资产,并制作了 18 集社交内容系列。该活动还包括一个 60 英寸的电视广告作为最终的品牌颂歌。
运营影响
数量效益
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