技术
- 分析与建模 - 计算机视觉软件
适用行业
- 消费品
- 零售
用例
- 室外环境监测
- 零售店自动化
关于客户
该客户是阿迪达斯,一个全球运动品牌,以其各种运动类别的高性能产品而闻名。然而,阿迪达斯并不像 North Face 或 Arcteryx 那样被视为可靠的户外品牌。
挑战
阿迪达斯希望将 Terrex 定位为竞争激烈的户外运动类别中值得信赖的户外品牌。
解决方案
解决方案是发起一项名为“United By Summits”的活动,旨在颠覆刻板印象,讲述那些被该类别忽视的户外运动员的故事。制作长片和动态图像资产是为了展示这些运动员真实的、人性化的故事,并重新定义“峰会”的含义。
运营影响
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