人工智能驱动芝麻通讯销售额增长
适用行业
- 电网
- 电信
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
服务
- 系统集成
关于客户
Sesame Communications 是 Internet Brands 的子公司，帮助提供商利用互联网的力量来加速新的潜在客户获取并改变最终用户体验。该公司支持成千上万的客户努力在数字时代发展并提高盈利能力。 Sesame 获得了众多行业奖项和荣誉，包括 Inc. 500|5000 家增长最快的科技公司和德勤科技高成长 500 强。尽管取得了成功，但他们在管理和跟进入站线索方面面临挑战，导致他们在 Conversica 的人工智能销售中寻求解决方案助手。
挑战
Sesame Communications 是 Internet Brands 的子公司，在管理入站销售线索方面面临着重大挑战。尽管采用了点滴营销和潜在客户评分等传统营销策略，但该公司仍面临着大量未得到跟进的潜在客户的困境。营销总监托德·马蒂尼 (Todd Martini) 指出，许多获得领先评分的高分不是决策者，而是观看大量网络研讨会的助理。此外，当确定营销合格潜在客户 (MQL) 时，这些潜在客户将直接交给区域经理，留下大量未触及的潜在客户。该公司需要一种能够有效管理和跟进这些未触及的潜在客户的解决方案。
解决方案
Sesame Communications 求助于 Conversica 的人工智能销售助理 Olivia 来管理他们未触及的潜在客户。人工智能助手已集成到他们现有的系统中，无需外部集成商，使过程简单明了。 Olivia 主要用于电子邮件驱动的营销活动，跟踪销售团队无法到达的潜在客户。这使得该公司能够增加外展量并改善对未触及线索的跟进。这位人工智能助手成为团队中受欢迎的新成员，人们对待她就像对待真人一样。事实证明，人工智能与营销自动化的整合对于芝麻通讯来说是一个成功的解决方案，使他们能够在不需要大量资源的情况下接触到更多的人。
运营影响
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