技术
- 分析与建模 - 机器学习
- 应用基础设施与中间件 - 事件驱动型应用
适用行业
- 医疗保健和医院
- 电信
适用功能
- 采购
用例
- 自动化疾病诊断
- 泄漏与洪水监测
关于客户
Alodokter 是印度尼西亚领先的医疗保健超级应用程序,由 Nathanael Faibis 和 Suci Arumsari 于 2014 年创立。该应用程序为患者提供端到端数字解决方案,包括远程医疗、医生预约、医疗内容和健康保险服务。作为印尼领先的远程医疗平台,Alodokter 每月活跃用户超过 2800 万,平台上拥有超过 40,000 名认证医生。面向患者和医生的集成移动解决方案促进了每月超过 600,000 次的医患互动。 Alodokter 优先考虑客户的健康和福祉,提供经医生批准的健康相关信息以及可靠的医疗专业人员咨询。
挑战
Alodokter 是印度尼西亚领先的医疗保健超级应用程序,在维持用户参与度方面面临着重大挑战。医疗保健应用程序的性质意味着用户通常只会在身体不适时才使用它们。然而,在全球大流行期间,Alodokter 认识到向用户提供及时、相关的预防和安全措施信息的重要性。面临的挑战是使用应用程序中经医生批准和认证的资源来教育用户,包括有关各种主题和主题的医疗保健文章。目标是提高应用程序参与度,以减少流失并提高保留率,提高点击率 (CTR) 和推送活动的转化率以提高参与度,并增加整个应用程序的活跃用户。
解决方案
为了提高推送活动的点击率和转化率,Alodokter 使用了 MoEngage 的 AI 内容优化功能。再加上严格的 A/B 测试和个性化推荐,Alodokter 能够运行推送活动,提高点击率和转化率,提高参与度,减少流失,并重新吸引不活跃的用户。该品牌根据位置、偏好、属性、转化事件和渠道流失对其用户群进行细分。用户旅程根据应用程序事件和转化进行划分,然后指定用于有针对性的活动。 Alodokter 使用内容优化根据用户旅程执行 Flows 活动。用于流量活动的条件根据活动的性质(即入职、参与或重新参与)而变化。 Alodokter 还在其产品中添加了电子药房功能,并使用 MoEngage 推送通知开展了一项调查,结果显着提升。
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