Anand Rathi：通过 WhatsApp 聊天机器人提高客户参与度
技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 金融与保险
- 电信
适用功能
- 产品研发
用例
- 对话机器人
- 实时定位系统 (RTLS)
关于客户
Anand Rathi 是印度领先的金融服务公司，提供财富管理和投资银行服务。他们希望使客户群多样化并覆盖更年轻的群体。
挑战
印度的一家金融服务公司 Anand Rathi 需要吸引新一代客户，并通过聊天应用程序提供便捷的互动体验。他们还面临着及时访问研究报告、联络中心工作量、重新吸引休眠客户、客户续约和转化优化等挑战。
解决方案
Anand Rathi 与 Infobip 合作，在 WhatsApp Business Platform 上构建了一个对话式聊天机器人。该聊天机器人经过定制，可提供个性化体验并与客户互动。 Infobip 提供了聊天机器人构建平台，并对 Anand Rathi 的团队进行了最佳实践培训。客户可以选择加入 WhatsApp 聊天机器人并及时收到提醒、产品建议和视频。聊天机器人还提供了追加销售的机会。
运营影响
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