API-based integration at TBWA Worldwide
公司规模
Large Corporate
地区
- America
- Asia
- Europe
国家
- United States
产品
- SnapLogic
- Microsoft Office 365
- Google Suite
技术栈
- API Integration
- LDAP
- REST
- MySQL
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 连接平台
适用功能
- 商业运营
- 质量保证
服务
- 系统集成
- 软件设计与工程服务
关于客户
TBWA Worldwide is a global advertising agency network owned by Omnicom Group, headquartered in New York, NY. The company is renowned for helping world-class brands craft their stories through diverse mediums. With an annual revenue of $149 million and a workforce of 11,100 employees, TBWA Worldwide oversees more than 300 ad agencies around the world. These agencies adhere to shared business and operational processes to provide consistent service and customer experience to their clients. As the company expanded its number of ad agencies in each geographical region, it required a streamlined approach to agency and employee account management.
挑战
TBWA Worldwide, a global advertising agency network, faced the challenge of migrating 11,000 employee email accounts from Google Suite to Microsoft Office 365. The company needed an automated account management process to streamline agency and employee account management across its 300 ad agencies worldwide. The identity management team was tasked with managing employee email and providing real-time software access. Initially, hand-coding integrations worked, but as the number of integrations grew, it became time-consuming. The team needed a solution to manage APIs and complete the migration within 30 days, as hand-coding to Office 365 APIs was not sustainable.
解决方案
TBWA Worldwide initially attempted to use an API integration tool to connect systems to Office 365 but found it insufficient to meet their deadline. The identity management team, led by Andy McCown, turned to SnapLogic to expedite the project. SnapLogic provided a powerful integration platform that allowed the team of three developers to handle integrations quickly, supporting the business and all 11,000 employees. With SnapLogic, the migration was completed 67% faster. The team also built an application on top of the LDAP system to enable regional IT teams to manage agencies, employees, and client accounts, and provide software access to employees. Additionally, SnapLogic facilitated the transformation of XML files to JSON files, allowing data sharing among agencies worldwide.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
