适用行业
- 消费品
- 零售
关于客户
ASDA 是英国最大的连锁超市之一,在英国拥有 600 多家商店。 2019 年,ASDA 推出了 Click and Collect 服务,并于 2015 年推出了“toyou”包裹服务。这项服务不仅仅为他们的 George.com 业务提供接送服务。它还与 140 多家零售合作伙伴合作,包括 ASOS、Missguided 和 Feel Unique。 ASDA 的目标是通过在更靠近客户的地方设置外部投递箱,将其“toyou”包裹服务扩展到 5,000 个地点。
挑战
ASDA 是英国最大的连锁超市之一,在扩展其“toyou”包裹服务时面临着挑战。最初,该服务在其庄园内的 639 个地点提供。然而,ASDA 的目标是通过在更靠近客户的地方设置外部投递箱,将这一数字增加到 5,000 个地点,而不是仅仅依赖传统的场所(消费者通常需要 10 分钟的通勤时间)。为了启动其扩张计划,ASDA 需要位置数据和见解,以了解部署前新的点击提货位置选址的关键驱动因素。他们还需要了解与目标人口和社会经济群体(例如大学)的接近程度。
解决方案
ASDA 求助于位置数据和洞察平台 CARTO 来帮助其扩张计划。 CARTO 使 ASDA 能够利用来自 CARTO 数据观测站的更多最新数据来可视化和丰富其数据集。这使得 ASDA 能够在业务发展时做出明智的决策并确保更大的盈利能力。 ASDA 使用广泛的空间数据,包括兴趣点 (POI)、人员流动数据和人口统计数据,来了解哪些位置会带来最高的退货和回收量。该解决方案还帮助他们确定人们通常在某个地点附近的时间,从而避免蚕食现有 ASDA 庄园附近的区域。
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