Google Cloud Platform > 实例探究 > 利用 Google Cloud 实现电子商务转型:Body & Fit 案例研究

利用 Google Cloud 实现电子商务转型:Body & Fit 案例研究

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技术
  • 分析与建模 - 实时分析
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
  • 资产跟踪
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Body & Fit 是一家领先的运动营养品、补充剂和饮食产品公司,业务遍及荷兰、比利时、德国、法国、英国和超过 25 个国际市场。他们提供 300 个顶级品牌的产品,并计划到 2020 年在 12 个国家/地区开展业务。
挑战
Body & Fit 面临着可扩展性和现有电子商务平台上组件之间集成薄弱的挑战。他们需要一个能够提供卓越的客户体验、全球扩张潜力、持续优化和个性化内容的解决方案。
解决方案
Body & Fit 与 Crystalloids 合作,在 Google Cloud 上构建新架构,集成所有相关应用程序并创建数据的中心点。他们使用 Crystalloids 的 Contact API 代码为每个客户生成唯一的标识,并使用 Dataflow 实现实时数据处理。他们还实施了 Tableau、InsightOS 和 Looker Studio 来进行数据分析和报告。
运营影响
  • The implementation of the new architecture on Google Cloud has resulted in a number of operational benefits for Body & Fit. The company now enjoys consistency of its data across all of its systems, thanks to reliable integrations and availability on the new Google Cloud infrastructure. This has resulted in a more seamless customer journey, as data from multiple sources is now combined and processed in real time. The democratization of data analysis has also freed up time for the technology team, allowing them to focus on developing new features. Furthermore, the unprecedented speed of data analysis gives Body & Fit an edge in daily processes and even negotiations. Overall, the company has created a solid, scalable foundation for ecommerce, delivering accurate, up-to-date information across all of its systems.

数量效益
  • Real-time integration of all applications to support customer and business journey

  • Democratization of data analytics, enabling teams company-wide to generate reports in minutes

  • Scalability to match demand, with a cloud solution ready for deployment at other brands

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