适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 室外环境监测
关于客户
adidas TERREX,全球收入最高的户外品牌之一
挑战
阿迪达斯 TERREX 制定了雄心勃勃的增长计划,但人们认为其无法与竞争对手相提并论。许多徒步旅行者不知道该品牌及其产品。
解决方案
围绕 Free Hiker 2 和 WMN 鞋这两个英雄系列开展了一场全球活动,以提高知名度并支持当地销售目标。制作了一部由徒步影响者 Arielle Shipe 主演的英雄电影,并发起了影响者活动和竞赛来吸引徒步旅行者。与 5 个市场的影响者和合作伙伴合作制作内容并覆盖更广泛的受众。
运营影响
数量效益
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How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.