技术
- 传感器 - 全球定位系统
- 传感器 - 触觉传感器
适用功能
- 销售与市场营销
用例
- 库存管理
关于客户
Securitas Direct 是欧洲领先的联网警报提供商之一,为全球超过 200 万个家庭和企业提供保护。他们在西班牙市场占据主导地位,市场份额超过50%。该公司以客户为中心,平均客户使用其服务的时间为 10 年。在西班牙,他们拥有一支由 1,000 名代表组成的销售队伍,他们会拜访现有客户和潜在客户以保留和获取新业务。
挑战
Securitas Direct 是欧洲领先的联网警报提供商,其销售部门面临着重大挑战。尽管拥有一支由 1,000 名代表组成的强大销售队伍,该公司并未充分利用位置数据在其销售策略中的潜力。销售团队一直在手动分配营销部门的销售线索和机会,而没有利用位置数据的上下文。这种方法不仅效率低下,而且无法最大限度地提高销售人员的生产力。为了提高销售业绩,Securitas Direct 需要一个位置驱动的解决方案,该解决方案不仅可以提高团队的效率和生产力,还可以与现有的 CRM 技术无缝集成。
解决方案
为了应对这一挑战,Securitas Direct 求助于 CARTO,这是一个专门从事位置数据的平台。他们开发了名为“Compass”的定制销售分析和区域管理解决方案。该解决方案使组织内更广泛的利益相关者能够更轻松地访问位置数据。它还集成了新的数据集,使 Securitas Direct 能够推动其销售业务并增加新预订。事实证明,CARTO 的灵活性和可扩展性改变了 Securitas Direct 销售团队的游戏规则。它使他们能够对需求进行建模并更好地在区域之间分配潜在客户。这种方法使他们变得更加数据驱动,并捕获 CRM 数据的位置部分的价值,从而实现自动化的位置驱动的区域管理。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Hospital Inventory Management
The hospital supply chain team is responsible for ensuring that the right medical supplies are readily available to clinicians when and where needed, and to do so in the most efficient manner possible. However, many of the systems and processes in use at the cancer center for supply chain management were not best suited to support these goals. Barcoding technology, a commonly used method for inventory management of medical supplies, is labor intensive, time consuming, does not provide real-time visibility into inventory levels and can be prone to error. Consequently, the lack of accurate and real-time visibility into inventory levels across multiple supply rooms in multiple hospital facilities creates additional inefficiency in the system causing over-ordering, hoarding, and wasted supplies. Other sources of waste and cost were also identified as candidates for improvement. Existing systems and processes did not provide adequate security for high-cost inventory within the hospital, which was another driver of cost. A lack of visibility into expiration dates for supplies resulted in supplies being wasted due to past expiry dates. Storage of supplies was also a key consideration given the location of the cancer center’s facilities in a dense urban setting, where space is always at a premium. In order to address the challenges outlined above, the hospital sought a solution that would provide real-time inventory information with high levels of accuracy, reduce the level of manual effort required and enable data driven decision making to ensure that the right supplies were readily available to clinicians in the right location at the right time.
Case Study
Hardware Retailer Uses Data Warehouse to Track Inventory
Ace tracked which products retailers ordered, when they were ordered and shipped. However, the company could not track or forecast actual sales. Data used for reporting was up to a one-week old, owing to performance and data cleansing issues. Requirement to integrate wholesale and inventory data with POS data to help drive key business decisions, improve category management, lower inventory costs and optimize pricing. Reliance on custom coding to integrate POS data was excessively resource intensive and led to major performance constraints.
Case Study
Remake Enterprise-to-production System
The client was running a legacy material flow tracking system and wanted to replace the system with a more effective one as the system was increasingly expensive to maintain and support and also was not extendable. The client's IT landscape was filled with modern applications and it was difficult to interface the material flow tracking system with modern applications.
Case Study
Expertech - Capital Tool Inventory
Costly tools used to splice fiber optic cables are an important part of Expertech’s operational and capitalized expenses, but the company did not have an automated system in place to track their tools and optimize their usage. The existing data in its tracking system was inaccurate and required manual updating, making it essential for the company to implement an efficient process to track and follow up on its capital tool inventory.