技术
- 网络安全和隐私 - 身份认证管理
适用行业
- 教育
- 零售
适用功能
- 质量保证
- 销售与市场营销
用例
- 交通监控
- 交通模拟
服务
- 测试与认证
关于客户
本案例研究中的客户是 HomeScienceTools.com,这是一家提供教育科学产品的在线商店。该商店有一个名为“学习中心”的博客,托管在自己的子域上。该博客拥有大量页面,其中一些页面在自然流量、总浏览量、转化率和反向链接方面表现不佳。 HomeScienceTools.com 面临的挑战是通过修剪这些表现不佳的页面来提高其网站的 SEO 性能。该商店对内容修剪的想法持开放态度,并愿意实施在对其网站的“学习中心”部分进行全面内容审核后提供的建议。
挑战
大多数电子商务商店面临的主要挑战是改进和扩展其内容以提高 SEO 性能。这个过程通常需要大量的时间和资源。然而,该案例研究重点关注一种在不添加新内容或改进现有内容的情况下增加自然流量的替代方法。解决方案在于通过称为内容修剪的过程对表现不佳的博客文章进行去索引。这种 SEO 策略比添加新内容需要更少的工作,并且可以显着提高有机流量和收入。该案例研究重点介绍了 HomeScienceTools.com(一家提供教育科学产品的在线商店)的经验。该商店的博客“学习中心”托管在自己的子域上,该子域具有自己的 SEO 影响。面临的挑战是通过修剪表现不佳的页面来提高网站的 SEO 性能。
解决方案
解决方案是对 HomeScienceTools.com 网站的“学习中心”部分进行完整的内容审核。审计发现了表现不佳的页面,然后将其删除。这些页面的自然流量、总浏览量、转化率和反向链接很少或没有。该团队从质量最差的违规者开始修剪了大约 200 个页面,约占博客页面总数的 10%。内容修剪过程之所以有效,是因为它对链接资产分配有影响。如果一个页面不能通过总流量、转化或指向它的链接带来价值,那么它就会拖累高页面所提供的潜在收益,而这些页面确实具有自身的权重。修剪表现不佳的内容可以被视为一种业务决策,旨在阻止资源流向不带来价值的业务部分。内容审核和后续修剪有助于优化此链接资产分配并提高 SEO 性能。
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