Bringing Location and Predictive Sales Analytics to Mexican Retailers
公司规模
SME
地区
- America
国家
- Mexico
产品
- Revela
- Omen
- CARTO Engine
技术栈
- Big Data
- Machine Learning
- CARTO.js
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 机器学习
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
服务
- 数据科学服务
- 系统集成
关于客户
Descifra is a global Location Analytics provider based in Mexico City. Since 2012, they have worked with Retail, Real Estate, and Public Sector clients to inject the power of Location Intelligence into their decision-making. The Descifra team brings together cutting-edge Big Data analysis and Machine Learning techniques to provide unique insights around site planning and sales prediction with their Revela and Omen products. Having delivered 20,000 reports to more than 125 companies, Descifra believes in bringing the power of location, demographic, and socioeconomic data to customers all over the world.
挑战
Descifra, a global Location Analytics provider based in Mexico City, aimed to disrupt the site planning and sales prediction process with their product, Omen. The product brings together a large and diverse range of datasets, making it crucial to have an intuitive and slick interface for decision-makers to extract insights. The visualization tool needed to handle millions of data points, often in real-time, without compromising on speed, security, and geographical granularity. The challenge was to forget traditional 150-page PDF reports and put cutting-edge Location Intelligence visualization in the hands of their clients.
解决方案
When building Omen, the Descifra product team decided to use CARTO Engine as their OEM, powering their solution with Engine’s one-stop shop of geospatial tools, services, and APIs. By selecting Engine, Descifra was able to develop their app with CARTO.js - a simple unified JavaScript library which interacts with Engine. This allowed them to connect to stored visualizations, create new visualizations, add custom interactions, and access or query raw data from a web browser - all as part of their Omen solution. In turn, Descifra was able to construct datasets fitted to standardized layers of digital cartography - differentiating themselves from more traditional Business Intelligence solutions, moving towards their creation of an intuitive Location Intelligence tool.
运营影响
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