CallTrackingMetrics > 实例探究 > Callbox 和 CTM：彻底改变营销人员的归因和跟踪

Callbox 和 CTM：彻底改变营销人员的归因和跟踪

技术

分析与建模 - 计算机视觉软件
平台即服务 (PaaS) - 应用开发平台

适用行业

教育
电信

适用功能

销售与市场营销

用例

大规模定制
资产跟踪

服务

系统集成
培训

关于客户

Callbox 由 Eyal Gershon 和 Hanan Avzuk 创立，他们经营着一家营销机构，专注于为美国家庭服务公司挖掘潜在客户。他们需要一种解决方案，将广告工作与电话联系起来，并缩小广告活动与收入之间的差距。 Callbox 通过 CallTrackingMetrics (CTM) 平台为 400 多个客户提供服务。

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挑战

营销人员面临的最大挑战是将潜在客户与广告活动联系起来。营销人员很难正确地将转化归因于广告渠道并将这些渠道与收入联系起来。营销人员经常依靠猜测、假设和预感来制定策略。

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解决方案

Callbox 是一种来电跟踪和归因解决方案，为营销人员提供了一种将来电与驱动来电的广告联系起来的方法。 Callbox 提供了一个可定制的白标平台，可以与各种系统和平台集成。它可以实现准确的呼叫跟踪、广告归因、可扩展性和定制。

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运营影响

Adopting and reselling CTM has allowed Callbox to offer its customers clear insight into their own clients’ journeys. They can easily tie key results through CTM back to a customer’s digital marketing channels, and business intelligence and analytics tools. This has enabled Callbox to track which campaigns are performing well and which ones need to be adjusted or retired. The built-in automatic CPA optimization has been a significant selling point for Callbox. The company has seen the quality of their leads steadily increase while continuing to scale, without overspending on advertising or acquisition. This has positioned Callbox as a local business leader and valued CTM partner.

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数量效益

Callbox has seen an average 20% reduction in CPA (cost-per-acquisition) across multiple clients and verticals.
Callbox is now a thriving Agency Partner serving over 400 clients with the CTM platform.
Callbox has seen increased growth in the volume of conversions.

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