Griswold Home Care, a nationwide franchise that provides in-home care services, was seeking a solution to better understand the full journey of a lead within their sales funnel. They wanted to establish a return on investment for their marketing efforts, which they aimed to do by assigning designated tracking numbers for each of their 200+ locations. The goal was to associate each call with a marketing activity and start the process of analyzing how many unique calls they were getting and how that sales activity translated to their overall growth. They also wanted to observe their nationwide PPC and major advertising campaigns and adjust their strategy accordingly.

10X Five 正在寻找一家一体化电话提供商，以提高其呼叫中心应答率并提高客户满意度。他们有多个供应商提供电话服务、呼叫跟踪、呼叫录音和监控工具，这些工具成本高昂且难以管理。他们还缺乏用于远程访问其工具的 IP 语音选项。

营销人员面临的最大挑战是将潜在客户与广告活动联系起来。营销人员很难正确地将转化归因于广告渠道并将这些渠道与收入联系起来。营销人员经常依靠猜测、假设和预感来制定策略。

许多机构和小型企业不使用呼叫跟踪，这导致缺乏数据和优化机会。

医疗保健营销人员需要采用最佳的医疗保健营销实践，同时遵守隐私和数据安全法。

Michael Barnett, the founder of ContactCloud, a fast-growing omnichannel communications company, was looking for a robust SMS marketing solution for his clients. He found that while text messaging can increase conversions by up to 328% after three or more follow-up texts, correct usage and strategy can prove a little harder to master. This is why Michael’s intimate knowledge of CTM’s software capabilities, coupled with a team of resourceful developers and dedicated support staff, has enabled ContactCloud to grow significantly over the past year, with hundreds of thousands of text messages sent out by client businesses per month. However, the success of a company’s text messaging campaigns depends on its forethought and team bandwidth. A major problem Michael has seen companies face is lackluster customer support.

Captain Dave’s Dolphin and Whale Watching Safari, based in Dana Point, California, manages dozens of inbound phone calls daily from tourists seeking information about the tours and to make reservations. The company wanted to know which of their advertising channels were delivering the highest number of phone conversions and therefore the greatest return on investment. They were also interested in improving their customer service by monitoring and recording all their phone calls. The company was using Google Analytics to monitor online bookings and asking people on the phone about how they found out about their business. However, this method was not providing them with the detailed insights they needed.

Coalmarch 和 ROI Revolution 面临着应对 COVID-19 的不确定性及其对业务影响的挑战。

这家工业产品公司对其数字营销策略及其有效性缺乏可见性表示严重担忧。他们在 Google AdWords 上投入了大量资金，却无法证明其对创造新业务的影响。

Discovery Institute 是一家成瘾治疗中心，需要一种新的呼叫跟踪解决方案来处理不断增长的呼叫数量并提供高质量的服务。

家居装修公司需要一种方法来跟踪和衡量跨各种渠道的营销活动的有效性。

成瘾治疗行业的治疗提供者在获取患者和与患者沟通方面面临着挑战。他们需要在患者需要时与患者建立联系，并在竞争格局中优化营销策略。

家庭服务行业需要一个全面且经济实惠的呼叫路由、跟踪和归因系统，才能全年取得成功。我们面临的挑战是如何做出响应并拥有可靠的数据，以获得对客户网站的可操作性、广告支出有效性和呼叫系统响应能力的重要见解。

许多小型企业依靠电话线索进行营销活动，但准确跟踪这些线索可能具有挑战性。

我们在营销上花费了大量资金，首要目标是我们的营销活动需要转化为预订，然后我们可以将其转化为收入。为了实现这一目标，我们需要衡量线上举措和线下举措，并准确识别我们的客户来自哪里。从这里，我们可以根据效果衡量和优化营销活动支出。

StubGroup Advertising 希望跟踪其 PPC 营销活动中的电话，并根据数据优化其营销活动。

Lice Clinics of America, a network of over 300 clinics in 35 countries, was looking for a way to better understand how their national advertising campaigns were impacting their lead flows. They wanted to know which campaigns were driving the most calls and to which locations. They were also facing challenges with their existing provider for sending out text messages through their booking platform with clients. The messages were experiencing significant delays, which was a problem as their clients needed immediate responses.

Before working with CallTrackingMetrics, Callbox operated their marketing firm with a lot of guesswork and experimentation. They were hoping to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks. This way, they could measure the price of each phone call, and the true cost of their sales. They were looking for a solution that could help them decrease their clients’ costs and improve their marketing efforts.

Long Fence, a leader in the commercial and residential fence industry, was using outdated technology for their call center operations. They were using hard-lined, physical phones, connected to a proprietary calling software that had been built for them years ago. These phones were also connected to a call tracking service, which simply rented tracking numbers and never developed their software in the decade that Long Fence used them. As the industry progressed in technology, Long Fence's business did not, resulting in a manual and inefficient process.

Black Propeller, a digital marketing and PPC management company, was struggling with demonstrating the effectiveness of their marketing efforts to their clients. They had no tangible evidence that their campaigns were driving phone calls and leads. As a result, their clients would often misattribute leads generated by Black Propeller to other campaign sources. All agencies share the same challenge of being able to show real results to their clients, and Black Propeller was looking for a platform that could provide actionable insights.

Coalmarch, a digital marketing agency specializing in the home service industry, was seeking a phone solution for their clients that could accurately track the value of phone calls generated from their marketing efforts. They wanted to quantify ad spend and determine which channels were driving revenue. One of their clients, Triangle Pest Control, was one of the first to use CallTrackingMetrics as their phone system in addition to the tracking features. This allowed Coalmarch to track multiple key data points, such as how many calls were coming from a client’s website, as well as other metrics around the length and quality of the conversations generated. However, the challenge was to define what counts as a lead and to track the ROI for every marketing dollar their clients spend.