CallTrackingMetrics > 实例探究 > 利用呼叫跟踪技术优化营销活动

利用呼叫跟踪技术优化营销活动

技术

基础设施即服务 (IaaS) - 虚拟私有云
网络与连接 - 网关

适用行业

设备与机械
电信

适用功能

质量保证
销售与市场营销

用例

时间敏感网络
视觉质量检测

服务

测试与认证

关于客户

Harry Helmet 的 Gutter Helmet 是一家家居装修公司，该公司正在多个渠道进行广告宣传，需要一种方法来衡量每个活动的成功程度。

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挑战

家居装修公司需要一种方法来跟踪和衡量跨各种渠道的营销活动的有效性。

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解决方案

CallTrackingMetrics 提供呼叫跟踪技术，使公司能够准确地将新业务归因于特定广告，并根据效果优化其营销活动。

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运营影响

The use of CTM's call tracking technology has revolutionized Gutter Helmet's marketing strategy. It has allowed them to optimize their marketing campaigns based on data-driven insights rather than guesswork. This has resulted in more effective use of their marketing budget and improved negotiation with advertising vendors. The company has also been able to improve its customer service by setting up an after-hours call center using CTM's call queues. This ensures that every call gets answered by a person no matter the hour, enhancing the customer experience. Furthermore, CTM's geographic routing feature has enabled Gutter Helmet to automatically route each call to the location most relevant to the caller, further improving customer service.

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数量效益

Gutter Helmet was able to identify trends in certain geographic areas that were bringing in the most leads from their direct mailer campaigns.
The company now uses call tracking as the primary performance metric for each advertising campaign.
The software helps them gauge how many leads should come in per campaign and how many of those leads close.

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