CallTrackingMetrics 如何帮助 Skyline Eco-Adventures 优化营销和预订中心运营
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
用例
- 资产跟踪
服务
- 系统集成
关于客户
Skyline Eco-Adventures 是美国第一家滑索公司，由 Buck 和 Danny Boren 父子于 2002 年在夏威夷毛伊岛创立。 Skyline 的第一个地点是哈雷阿卡拉天际线之旅，位于美丽的毛伊岛内陆历史悠久的哈雷阿卡拉牧场。
挑战
我们在营销上花费了大量资金，首要目标是我们的营销活动需要转化为预订，然后我们可以将其转化为收入。为了实现这一目标，我们需要衡量线上举措和线下举措，并准确识别我们的客户来自哪里。从这里，我们可以根据效果衡量和优化营销活动支出。
解决方案
我们开始在预订中心使用 CTM，并创建了标准操作程序，预订代理对呼叫进行评分并在呼叫日志中输入收入金额。因此，当客户向我们预订旅游且价格为 350 美元时，客服人员会使用星级系统对通话进行评分，并将费用输入通话记录界面。现在，我们能够逐个呼叫地跟踪收入，并将收入归因于每月营销和广告支出的总回报。我们能够为所有办事处的每个广告和活动分配特定的跟踪号码，以便我们知道是否有人点击了我们的广告并访问了网站，是否拿起电话通过静态广告给我们打电话，以及他们是否真的预订了预约。这个过程使我们能够轻松调整其中一些渠道的获取成本，因为我们同时汇总在线预订收入和线下电话预订收入。结合我们的数据并能够纵观全局对我们来说非常有价值。
运营影响
数量效益
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