充分利用数字化转型承诺
公司规模
Large Corporate
国家
- Worldwide
产品
- NETSCOUT
技术栈
- Big Data technologies
- Internet of Things (IoT)
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 大数据分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
服务
- 数据科学服务
关于客户
本案例研究中的客户是整个金融服务行业。这包括银行、经纪公司和其他金融服务公司，它们正在努力应对数字经济带来的挑战和机遇。这些企业被迫适应数据驱动的业务模式和以客户为中心的运营流程。他们还面临着区块链等颠覆性技术的影响，区块链有望加快交易速度、降低成本，同时最大限度地降低欺诈风险。目前有 40 多家顶级金融公司正在试验这种分布式账本技术。金融服务行业还在应对物联网 (IoT) 的影响，这可能会影响 ATM 和手机银行。众所周知，该行业保守且创新缓慢，但数字化转型的快速步伐正迫使它做出改变。
挑战
金融服务业正在经历一场重大的数字化转型，其推动力来自先进的计算和分析技术、全渠道服务交付、政府授权和区块链。该行业正在努力解决如何最好地利用物联网 (IoT) 的问题，因为物联网可能会对 ATM 和手机银行产生潜在影响。金融业还面临着满足 Netflix 和 iTunes 等数字服务流程所设定的快速客户期望的挑战。客户现在希望所有服务都能快速、完美地交付，金融机构必须以前所未有的方式整合网络、移动、电话和面对面服务。此外，该行业还面临着与治理、风险和合规性 (GRC) 相关的挑战。到 2017 年，预计典型的 IT 组织将把高达 30% 的预算用于 GRC 和安全。
解决方案
NETSCOUT 提供的解决方案可实现金融机构整个基础设施的端到端可视性，包括分支机构、ATM、云以及本地或全球 WAN。它提供智能的行业特定交易指标，包括按订单类型划分的订单交易数量。它还支持按 CIOrdID、发送方/目标公司和 SenderSubID 进行交易交易挖掘。NETSCOUT 的解决方案还有助于构建多渠道大数据分析，以优化客户接触点、获取法规遵从性报告并满足 SLA。它还允许创建和启用警报配置文件，以便通过服务上下文深入分析进行事件监控和分类。该解决方案使 IT 团队能够获得所有服务的共享态势感知，帮助他们快速识别性能问题和异常行为的根本原因。
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