Mulesoft > 实例探究 > 思科 Meraki 的集成战略推动销售额达到 50 亿美元

思科 Meraki 的集成战略推动销售额达到 50 亿美元

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技术
  • 网络与连接 - 网关
  • 平台即服务 (PaaS) - 应用开发平台
适用功能
  • 采购
  • 销售与市场营销
用例
  • 网络安全
  • 库存管理
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Cisco Meraki,IT 和网络解决方案领域的领导者,专注于交换机、路由器、网络安全和物联网技术
挑战
为销售团队提供准确及时的销售线索
解决方案
集成和自动化销售线索管理
运营影响
  • The implementation of the Salesforce Customer 360 and the Anypoint Platform significantly improved Cisco Meraki's operational efficiencies. The new system eliminated the need for manual data entry, reducing errors and freeing up the sales reps to focus on their core responsibilities. The integration of Slack with Salesforce allowed for real-time action on leads, improving the customer and prospect experiences. The improved lead routing accuracy ensured that the right sales rep could follow up on leads while they were still hot, reducing the lag time between lead generation and opportunity development. The reduction in dedicated resources allowed the company to reallocate the highly-skilled IT team to higher-value, strategic projects.
数量效益
  • 33% boost in lead routing accuracy, from 59% to 92%
  • 50% decrease in dedicated resources, from two IT teams to one
  • 37% reduction in deal routing support cases

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