适用功能
- 产品研发
- 质量保证
用例
- 实验自动化
- 时间敏感网络
服务
- 测试与认证
关于客户
ClassPass 是一款会员制应用程序和网站,提供世界各地的健身和健康服务。该公司于 2013 年在美国成立,现已将业务范围扩展至 30 个国家,并以 10 种语言提供服务。该平台与超过2,500家工作室、健身房和健康中心合作,为用户提供广泛的选择。 ClassPass 致力于改善用户体验,并不断寻求更好地理解和满足其多样化用户群(尤其是非英语用户)需求的方法。
挑战
ClassPass 是一款会员制健身和健康应用程序,在本地化营销、法律、产品开发和客户体验内容方面面临着重大挑战。该公司在 30 个国家/地区开展业务,以 10 种语言提供服务,该公司一直在耗时的翻译和本地化过程中苦苦挣扎。国际本地化运营经理 Margarida Soares 领导着一支精益团队,正在寻找减少执行时间并增加本地化策略时间的方法。面临的挑战是简化流程、减少手动任务并提高翻译质量。
解决方案
ClassPass 实施了两个关键解决方案来应对本地化挑战。第一个是使用 Figma、Zendesk、GitHub、Contentful 和 HubSpot 等 Smartling 连接器简化本地化流程。例如,Smartling 的 Figma 连接器用于本地化社交媒体帖子的图形,将流程从平均需要 3.5 小时的 9 个步骤减少到平均需要 1 小时的 5 个步骤。 Smartling 的视觉上下文工具还用于帮助译者更好地理解内容的上下文,使他们能够进行创造性的调整,以确保翻译的副本正确地融入空间。第二个解决方案是使用 Smartling 语言服务 (SLS) 进行专业内容翻译,例如法律材料。这些变化节省了大量时间并提高了翻译质量。
运营影响
数量效益
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