技术
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 拣选/分拣/定位
- 零售店自动化
服务
- 系统集成
关于客户
Cleva 是一家总部位于英国的 DIY 品牌,销售各种产品,包括吸尘器、割草机和户外电动工具。该公司原本是一个中国制造品牌,于2016年进军欧洲直接面向消费者市场。以自有品牌Vacmaster和LawnMaster在网上销售产品,并迎合B2C和B2B市场。 Cleva 的产品通过其 Shopify 网上商店、亚马逊、eBay 以及 Wayfair 和 B&Q 等其他在线市场销售。公司自成立以来经历了快速增长,规模每年翻一番,实现了100%的同比增长率。
挑战
英国DIY品牌Cleva自2016年推出以来一直在快速增长,规模每年翻一番,实现了100%的同比增长率。然而,在疫情过后保持这种增长面临着重大挑战。该公司必须应对疫情爆发后影响许多企业的在线需求波动。 Cleva 必须确保能够继续满足对其产品的需求,其产品范围从吸尘器到户外电动工具,并通过各种在线平台进行 B2C 和 B2B 销售。随着产品范围的扩大和第二个仓库的开设,该公司还面临着高效管理运营的挑战。
解决方案
Cleva 自推出以来就采用了零售操作系统 Brightpearl。该系统的专用功能和直观的连接性使其成为管理 Cleva 运营的理想选择。 Brightpearl 强大的自动化引擎成为 Cleva 的运营支柱,实现订单、库存、仓库、运输和履行等流程的自动化和简化。这种自动化不仅降低了约 50% 的劳动力成本,还让关键员工能够专注于业务的其他领域。 Brightpearl 还允许 Cleva 就人员配备水平做出明智的决定。此外,Brightpearl 能够与团队的会计系统无缝交互,这意味着 Cleva 可以通过一个系统接收高质量的数据和分析。
运营影响
数量效益
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