Coinbase 的本地化战略：重新定义加密语言以促进全球增长
技术
- 应用基础设施与中间件 - 区块链
- 功能应用 - 企业资源规划系统 (ERP)
适用功能
- 质量保证
- 销售与市场营销
用例
- 租赁金融自动化
- 机器翻译
服务
- 测试与认证
关于客户
Coinbase 是领先的加密货币平台，为购买、销售和存储数字货币提供数字市场。它是加密货币行业的先驱，经常为以某些方式翻译术语奠定先例。 Coinbase 的使命是通过提供加密货币来增加经济自由。为了实现这一目标，该公司制定了一项全球战略，包括将其内容翻译成多种语言，确保其与各个市场相关并引起共鸣。 Coinbase 致力于确保其信息清晰且可用，并确保更多的人能够获得交易和深入加密世界所需的工具。
挑战
Coinbase 是一家领先的加密货币平台，面临着针对全球市场本地化和翻译其内容的挑战。加密行业在不断发展，用于描述加密概念的英语术语经常变化。这给 Coinbase 的本地化专家带来了重大挑战，他们必须重新定义现有语言并进行大规模翻译。该公司还必须考虑加密世界的独特术语，确保他们的术语表和风格指南包含这些术语。另一个挑战是某些术语的翻译，例如“钱包”，它们在加密世界中具有不同的含义，并且在不同的语言中可能具有不同的含义。 Coinbase 还必须确保其翻译内容具有相关性、包容性，并且忠实于加密货币的个性和本质。
解决方案
Coinbase 应对这些挑战的解决方案是集中其本地化流程和资产。这确保了与所有供应商的一致性，他们可以从一个一致的事实来源进行工作。该公司还致力于让任何本地用户（无论其身在何处）都能轻松理解其翻译内容。为了实现这一目标，Coinbase 依赖于了解加密货币的语言供应商的帮助。该公司还保留了某些术语，例如“NFT”，用英语表示，因为他们认为这些术语在其他语言中不太有用。为了确保遵守法规，Coinbase 集中了术语表和风格指南等核心组件，并与法律和合规利益相关者合作，确保所有内容均符合规范。该公司还结合使用内部聘请的 LQA 语言学家以及第三方服务和供应商来进行规模测试。
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