ComparTfon：通过主动的客户参与转变在线销售
技术
- 分析与建模 - 实时分析
- 网络与连接 - 5G
适用行业
- 金融与保险
- 电信
适用功能
- 维护
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
关于客户
ComparTfon 是一家墨西哥电信服务提供商，也是拉丁美洲最大的小额信贷银行 Compartamos Banco 的一个部门。他们使用电信数据来评估信用风险，并为信用评分较低的人提供金融服务。
挑战
墨西哥电信服务提供商 ComparTfon 需要转向纯数字业务模式，并将其客户从线下购买旅程转变为在线购买旅程。他们需要提高网站转化率并减少购物车放弃率。
解决方案
ComparTfon 选择 Infobip 的 Moments 和 Conversations 解决方案来支持其客户参与策略。他们使用 WhatsApp Business 作为沟通渠道来提供实时支持和参与。他们还利用了自动化的客户消息传递流、购物车放弃策略、数据驱动的决策和主动的客户支持。
运营影响
数量效益
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