Corelight 通过对话式营销增强潜在客户管理并提高投资回报率
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 国家安全与国防
适用功能
- 销售与市场营销
用例
- 网络安全
- 篡改检测
关于客户
Corelight 成立于 2013 年，是一家为网络安全提供网络检测和响应解决方案的科技公司。该公司旨在帮助安全专业人员了解网络流量，以更好地检测和阻止网络攻击。 Corelight 非常重视在活动和贸易展览中吸引和教育潜在客户的机会，但他们很难有效地跟进所有活动参加者和注册者。他们需要一种更有效的方式来管理潜在客户并向他们介绍解决方案，这对于企业安全至关重要。
挑战
Corelight 是一家专门从事网络安全网络检测和响应解决方案的中端市场技术公司，它面临着一个共同的业务挑战 - 潜在客户太多，但没有足够的资源来有效管理它们。这个问题在活动和贸易展览结束后尤其明显，该公司很难跟踪所有与会者、注册者和展位扫描。该团队需要一种更有效的方式来吸引这些潜在客户，向他们介绍解决方案，并解释其对企业安全的重要性。挑战不仅在于管理潜在客户数量，还在于提供有价值的相关信息来培育这些潜在客户。
解决方案
为了应对这些挑战，Corelight 求助于 Conversica 的对话式营销人工智能助手。名为 Dani 的人工智能助手最初用于活动后跟进，向与会者发送电子邮件以评估他们的兴趣并回答任何问题。然而，当 Corelight 的一位内部销售代表建议 Dani 可以通过在与潜在客户的第一次互动期间分享相关内容来提供额外价值时，该策略发生了变化。因此，丹尼开始向潜在客户和联系人分发网络广播录音、内容下载和其他资源。这种方法不仅有助于从第一次接触中吸引潜在客户，而且还使 Corelight 能够培养 MQL 前的早期兴趣，重新激活休眠的潜在客户，甚至考虑在活动之前进行接触以产生兴趣或提前为与会者安排会议。
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