地区
- America
国家
- United States
产品
- Domo
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
CoverHound 是一家位于加利福尼亚州旧金山的保险比价购物平台。该公司成立于 2010 年,为消费者提供即时、准确的保险费率,消费者可以自行购买。作为个人保险的在线市场,CoverHound 高度依赖数据来运营业务。该公司的业务涉及多个领域,包括客户满意度测量、呼叫中心运营和营销活动。包括首席执行官在内的公司领导层高度以数据为导向,重视获取实时、准确的数据以进行决策。
挑战
CoverHound 是一家保险比价购物平台,其数据管理面临挑战。该公司的重要指标无法实时获取,导致决策效率低下和延迟。员工依赖不同格式的不同报告,导致数据不一致和潜在的误解。缺乏统一的实时数据平台阻碍了公司高效运营和做出明智决策的能力。
解决方案
CoverHound 实施了数据管理平台 Domo 来应对挑战。Domo 提供实时、准确的数据,所有员工都可以访问。该公司甚至在办公室的 70 英寸屏幕上投影 Domo 报告,以确保每个人都在查看相同的指标。这提高了所有员工对公司运营和绩效的了解。CoverHound 的首席执行官也经常使用 Domo 的移动应用程序,这表明该平台易于使用且易于访问。Domo 在投资者和董事会会议上也发挥了重要作用,将准备时间缩短了 10-12 小时。该公司可以用实时数据回答问题,增强了会议的信心。
运营影响
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