Creating the Impossible Ad with AI: Monks' Personalization-Driven Campaign for Hatch
公司规模
Mid-size Company
国家
- United States
产品
- Restore 2 Smart Clock
- Gemini
- ImageFX
- Performance Max
技术栈
- Google AI
- AI-powered Image Generator
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 机器学习
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 消费品
- Software
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 需求计划与预测
服务
- 软件设计与工程服务
- 系统集成
关于客户
Monks is a digital-first marketing and technology services provider known for its innovative approach to advertising and technology integration. The company specializes in creating personalized marketing campaigns that leverage advanced technologies like AI to connect brands with their target audiences. Monks has a reputation for pushing the boundaries of traditional marketing by incorporating cutting-edge tools and strategies to deliver impactful results. Their collaboration with Hatch, a sleep wellness company, showcases their ability to use AI to enhance marketing efforts and achieve significant improvements in customer engagement and campaign efficiency.
挑战
Hatch tasked Monks with launching its new Restore 2 smart clock to new and previously overlooked audiences. With limited time and budget, Monks needed to identify potential customers and create a personalized campaign. The challenge was to find the right audience and connect them with the right message, which is traditionally difficult due to time constraints and the need to understand multiple new audiences. Monks aimed to overcome these challenges by leveraging AI to identify and engage with potential customers effectively.
解决方案
Monks utilized Google AI, specifically the Gemini tool, to identify potential customer personas for Hatch's new product. They conducted a comprehensive analysis of social media trends, search queries, and industry reports to determine the most promising audiences. Gemini helped Monks create detailed profiles of three key personas: the Stressed Professional, the Biohacker, and the Wellness Enthusiast. Monks then used AI-powered image generator ImageFX to create personalized visual and copy assets for each persona. The campaign was executed using Performance Max, allowing Google AI to optimize ad delivery based on user signals, ensuring each audience received the most relevant message.
运营影响
数量效益
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