技术
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 库存管理系统
适用行业
- 海洋与航运
- 运输
适用功能
- 维护
- 销售与市场营销
用例
- 库存管理
- 拣选/分拣/定位
服务
- 系统集成
关于客户
Curran 是一家家族拥有的在线奢侈品零售商,在策划优质地板和欧洲家居用品方面拥有 30 年的经验。他们迎合以设计为导向的消费者和酒店业,销售精选的高端欧洲风格的室内外家具和地板。他们的目标是提供优质的客户服务和从产品选择到安装的支持。 Curran 是一家拥有国际分销网络的住宅和商业零售商,专门销售天然和合成地毯以及高设计家具和地板。 Curran 团队由 26 名员工和两名开发人员组成。
挑战
Curran 是一家家族拥有的在线奢侈品零售商,面临着多项运营挑战。他们高度定制的网站需要定制 API 来连接到他们的 ERP 系统 Acumatica。由于只有一名开发人员,手动集成任务非常耗时,并且妨碍了进一步的网站开发和客户体验增强。此外,Curran 在实时库存可见性方面遇到了困难。他们的会计师必须在两个不同的数据库中维护库存,从而导致数据孤岛、订单不准确和客户体验不佳。这通常导致需要提供订单折扣,从而对公司的利润产生负面影响。此外,由于豪华家具的选择多种多样,Curran 难以管理与定制订单相关的 5 万多个独特 SKU。
解决方案
柯兰向塞利戈寻求解决方案。 PC Bennett 的代表推荐 Celigo 集成,因为其灵活且稳定的 Acumatica 连接器。连接他们的网站和 ERP 后,Curran 探索了其他连接可能性来满足他们的更多集成需求。他们连接了 Google Analytics 和 Google Tag Manager,以改进他们的 Google 数据洞察和广告。这种自动化不仅使营销团队受益,还使人力资源和销售部门受益。订购和运输系统的集成和自动化改进了库存管理、订单调试和运输精度。现在,所有产品项属性都是并行维护的,无需手动任务,并可以腾出时间用于客户服务和网站增强。
运营影响
数量效益
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