电通安吉斯集团利用 Catalytic 将效率提升到新水平
公司规模
Large Corporate
国家
- Worldwide
产品
- Catalytic
技术栈
- AI
- Intelligent Automation
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 商业运营
用例
- 过程控制与优化
服务
- 软件设计与工程服务
关于客户
电通安吉斯集团是一家媒体和数字营销传播公司，业务遍及 145 个国家。该公司拥有 50,000 多名员工，为 11,000 多家客户提供服务。电通致力于创新，并建立了自动化专业知识中心 (COE)，以确保公司的运营始终保持领先地位。自动化 COE 为电通提供了一个框架，以识别集成和智能自动化机会，从而改进其流程并兑现为客户和社会创造新价值的承诺。
挑战
电通安吉斯集团是一家媒体和数字营销传播公司，其中台媒体激活流程面临挑战。这些流程重复、耗时，而且容易出现人为错误。每个客户都有不同的需求，电通需要适应每个客户的需求。该流程需要多个利益相关者之间进行大量的反复沟通，而且团队成员对客户的响应速度会影响流程的速度。需要整个团队来承担预对帐实际工作，以确认大客户的媒体支出。
解决方案
Dentsu 与 Catalytic 合作，实现中台媒体激活流程的自动化。Catalytic 的人工智能和智能自动化方法因其灵活性和可靠的卓越运营经验而被选中。自动化流程包括从多个系统中提取报告、管理和组织数据、自动发送电子邮件进行验证、整合反馈以及使用收集到的反馈更新系统。在两周内，Catalytic 为一个客户团队提供了解决方案，该解决方案将在 2019 年底前部署到 30 多个团队。Catalytic 与 Dentsu 合作制定了进一步自动化的路线图。
运营影响
数量效益
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