金融服务数字化转型：西北互助银行案例研究
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 水泥
适用功能
- 产品研发
- 质量保证
用例
- 实验自动化
- 时间敏感网络
服务
- 测试与认证
- 培训
关于客户
Northwestern Mutual 是一家位于威斯康星州密尔沃基的金融服务公司。该公司成立于 1859 年，在向客户提供人寿保险方面拥有悠久的历史。作为一家互助公司，西北互助银行建立在诚信和责任的基础上，这是他们成功的核心。多年来，该公司不断发展，以满足客户和金融服务行业不断变化的需求。如今，Northwestern Mutual 是人寿保险、长期护理保险、残疾保险、年金、共同基金以及投资咨询产品和服务的领先提供商。
挑战
Northwestern Mutual 是一家成立于 1859 年的人寿保险公司，始终将诚信和责任放在首位。然而，客户不断变化的需求和金融服务行业不断变化的期望迫使其重新评估其业务实践。该公司认识到需要具有前瞻性、实验性和创新性，才能满足和预测客户、员工和财务顾问的未来需求。我们面临的挑战是推动数字化转型，使客户能够以一种与他们当前的生活方式和工作习惯相关、赋权的方式了解他们的整体财务状况。 Northwestern Mutual 的设计团队在两年内从 7 人增加到 70 人，他们肩负着应对这一挑战的任务。
解决方案
Northwestern Mutual 于 2015 年收购了金融科技初创公司 LearnVest，以加速公司转型并打造领先的数字客户体验。设计团队从小规模开始，专注于改善用户体验并设计性能不佳的仪表板副本。由设计副总裁 Abigail Hart Gray 领导的团队在六周内重新启动了仪表板，使帐户聚合增加了 300% 以上，跳出率降低了 86%。设计团队还强调与客户的联系，许多员工参加了经过认证的辅助规划师课程，以获得对财务规划的基本了解。这些知识有助于统一公司的声音并确保消息传递准确。设计团队还广泛利用与设计和产品合作伙伴的跨职能研讨会，并将设计总监分配给产品组合中的特定数字产品。
运营影响
数量效益
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