适用行业
- 建筑物
- 建筑与基础设施
适用功能
- 产品研发
用例
- 快速原型制作
- 虚拟原型与产品测试
服务
- 硬件设计与工程服务
关于客户
Nationwide 是一家大型保险和金融服务公司,总部位于俄亥俄州哥伦布。该公司成立于 1920 年代,拥有约 30,000 名员工,拥有为美国各地客户提供服务的悠久历史。 Nationwide 因其歌曲“Nationwide is on your side”而闻名,这首歌自 20 世纪 60 年代以来一直在使用。尽管该公司拥有成熟的品牌和庞大的客户群,但在适应数字时代并满足客户对产品和服务的数字化访问不断变化的期望方面仍面临挑战。
挑战
Nationwide 是一家位于俄亥俄州哥伦布市的大型保险和金融服务公司,正在努力应对数字化转型的挑战。该公司成立于 1920 年代,拥有悠久的历史和完善的品牌,但正在努力满足日益寻求产品和服务的数字访问的客户不断变化的期望。该公司的领导层认识到需要重新考虑他们的产品设计方法,以便更好地了解和满足客户的需求。面临的挑战是使设计过程更加透明和包容,在设计过程的早期引入工程师和业务合作伙伴,并通过设计思维研讨会传达设计的价值。
解决方案
在用户体验副副总裁 Heidi Munc 的领导下,Nationwide 开始了设计转型之旅。该公司采用共同创造的方法来开发客户体验框架。这包括尽早让工程合作伙伴参与设计过程,并利用设计思维研讨会来传达设计的价值。用户体验团队还采用了集中式团队结构,称为“代理模式”或“卓越中心”,所有设计师都在共享工作室空间中工作。这促进了定期讨论和反馈,促进了团队成员的成长和参与。该团队还使用 InVision 等工具进行原型设计和社交化设计。
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