大幅提高销售额和盈利能力
公司规模
Large Corporate
地区
- America
国家
- Mexico
产品
- JDA Advanced Store Replenishment
- JDA Enterprise Planning
技术栈
- Inventory Management Software
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
- Customer Satisfaction
技术
- 功能应用 - 库存管理系统
适用行业
- 零售
适用功能
- 仓库和库存管理
- 物流运输
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 培训
关于客户
Marti 总部位于墨西哥墨西哥城，是拉丁美洲最大的体育用品零售商。Marti 是一家拥有 80 年历史的家族企业，在墨西哥拥有 270 多家门店，年销售额超过 4 亿美元。Marti 是 Grupo Marti 旗下五家公司之一，这些公司均致力于体育、体育赛事和健康生活。随着 Marti 近年来的快速扩张，他们发现，当他们拥有 39 家门店时，他们用来规划补货的手动流程和 Excel 电子表格无法扩展，不再适合他们规模更大的业务。
挑战
Grupo Marti 是拉丁美洲最大的体育用品零售商，由于业务快速扩张，并依赖手动流程和 Excel 电子表格来规划补货，因此面临着库存控制和门店缺货情况的挑战。随着公司门店从 39 家发展到 270 多家，这些方法被证明是不够的。该公司还难以将重点放在基本产品上，而这些产品是其业务的重要组成部分。另一个挑战是无法将季节性和促销活动纳入补货计划。门店和运营部门之间在库存计划方面的沟通也是一个问题。Marti 希望将库存和需求的视角扩展到运营部门之外，以改善与供应商的沟通并优化整个供应链。
解决方案
为了实现补货流程的自动化和优化，Marti 选择了 JDA 的高级商店补货 (ASR) 解决方案。该解决方案提供准确的预测、库存可视性和控制以及优化其不断扩展的商店网络运营所需的通信功能。该解决方案从准确的需求预测和商店库存可视性开始，并根据季节性、促销和活动等因素进行调整。这使 Marti 能够制定适合每家商店特定需求的补货计划，在推出该系统后的前九个月内将缺货情况从 27% 降低到仅 6%。产品分类的本地化改进和缺货减少也使 Marti 能够提高基本产品在总销售额中的销售额百分比。Marti 还利用 JDA 的咨询和教育服务来确定他们的需求、指导实施过程并根据行业最佳实践对人员进行系统实施和使用方面的培训。
运营影响
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