利用 Acoustic 的物联网解决方案推动对 USO 的慈善捐赠
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 声学传感器
适用行业
- 城市与自治市
- 国家安全与国防
适用功能
- 产品研发
- 销售与市场营销
用例
- 预测性维护
- 时间敏感网络
关于客户
USO 是一个经国会特许的非营利组织，为美国军人及其家人提供服务。它不属于联邦政府，依靠个人和公司的慷慨捐赠来支持其慈善工作。 USO 在美国和世界各地的军事设施或附近设有中心，包括在战区，为旅行的军人及其家人提供全天候的接待。 USO 总部位于华盛顿特区，为美国军人及其家人提供支持，帮助他们在服役期间以及过渡到平民生活。
挑战
联合服务组织 (USO) 是一家为美国军人及其家属提供服务的非营利组织，由于媒体和传播环境日益拥挤，在推动捐款方面面临着挑战。来自各种有价值事业的请求让潜在捐助者不知所措，这使得 USO 很难脱颖而出并吸引必要的资金来支持其使命。过去 25 年来，电子邮件、社交媒体、短信和其他电子信息渠道的兴起加剧了噪音，使 USO 等非营利组织接触潜在捐助者变得更加困难。认识到形势的这些变化，USO 决定将强大的电子邮件计划纳入其营销组合，以帮助推动年复一年执行其使命所需的捐款。为了实现这一目标，USO 向提供全方位服务的数字机构 Message Digital 寻求帮助。
解决方案
Message Digital 利用 Acoustic 的营销平台开发了个性化电子邮件通信策略，以推动 USO 的活动取得成果。 Message Digital 认识到个性化消息可以推动捐助者外展活动取得成果，因此使用 Acoustic Campaign 来大规模推动一致、相关和个性化的外展活动。这种方法大大缩短了 USO 首个数字营销活动的上市时间。 Acoustic Campaign 深深嵌入 Message Digital 的数字营销产品中，为其自定义分析门户提供数据，并使 USO 能够根据关键绩效指标了解其营销活动的执行情况。该平台还与 Message Digital 的支付网关完全集成，允许代表 USO 无缝处理捐款。通过使用声学运动，USO 深入了解人们如何与他们的信息互动，使他们能够识别捐助者并激励他们做出贡献。
运营影响
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