通过短信提高投资回报率和客户参与度：Eat'N'Go 案例研究
技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 食品与饮料
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
服务
- 系统集成
关于客户
Eat'N'Go Limited 是一家总部位于尼日利亚的快餐集团，是三个美国知名快餐品牌的主要特许经营商：Domino's Pizza、Cold Stone Creamery 和 Pinkberry Frozen Yogurt。他们拥有 200 万客户，正在寻找更好的通信平台来提高他们的消息传递性能。
挑战
Eat'N'Go Limited 是尼日利亚的一家餐饮集团，由于缺乏消息传递性能洞察，投资回报率较低。他们对个人客户的信息知之甚少，也无法深入了解短信发送率，导致转化率低、成本高。
解决方案
Eat'N'Go 咨询了 Infobip Africa 并实施了他们的 SMS 解决方案。这使他们能够向更有可能转化的目标客户发送个性化短信。随后，他们部署了具有 SMS 功能的完整 CRM 系统，提供更深入的细分和对客户群的洞察。
运营影响
数量效益
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