eBay 案例研究
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Domo
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
eBay 是全球最大的在线市场之一，全球活跃用户达 1.28 亿。eBay 成立于 1995 年，现已发展成为一个几乎任何人都可以买卖任何东西的平台。该公司连接着一个由个人买家和卖家以及小型企业组成的多元化、充满热情的社区。eBay 总部位于加利福尼亚州圣何塞，经营零售业，尤其是电子商务领域。
挑战
eBay 是一家在线零售巨头，在管理其大量商家数据方面遇到了困难。销售和营销运营团队发现整合多个数据源极具挑战性。该团队花费数天时间在 Excel 中构建每周报告，但这些报告到达目的地时已经过时。缺乏统一且更新的数据视图阻碍了他们做出及时和明智决策的能力。
解决方案
eBay 实施了数据管理平台 Domo，以更好地管理其商户数据。Domo 为 eBay 提供了统一的数据视图，无需再编写耗时的 Excel 报告。该平台使 eBay 能够轻松组合多个数据源，并以视觉上有吸引力的结构呈现数据。Domo 实施简单且易于使用，使 eBay 能够快速启动和运行关键绩效指标。该平台还使高管能够轻松理解数据并做出明智的决策。
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