技术
- 传感器 - 气体传感器
- 传感器 - 电表
适用行业
- 消费品
- 零售
适用功能
- 采购
- 质量保证
用例
- 虚拟原型与产品测试
- 视觉质量检测
服务
- 测试与认证
关于客户
本案例研究中的客户是一位主要的电子商务先驱,以利用技术改善数百万客户的在线和移动购物体验而闻名。该公司致力于分析购买模式和消费者行为,以发现趋势和竞争优势,从而增强购物体验并促进销售。该公司对创新和客户满意度的承诺使其发现了 BILT(一款提供 3D 交互式组装说明的应用程序)的潜力,可以改变购买后体验并激发消费者信心。
挑战
一家领先的电子商务公司以其创新地使用技术来增强数百万客户的在线和移动购物体验而闻名,该公司正在寻找通过提供购买后体验的透明度来影响购买过程的方法。该公司分析了 10,000 多个品牌的超过 1200 万种产品的购买模式。分析显示,消费者对平板包装产品的质量越来越有信心,但运费和装卸费是购买的一大障碍。此外,虽然越来越多的产品经过重新设计以提高运输效率,但这些产品通常需要消费者在家组装。需要复杂组装的产品让消费者望而却步,可能会阻碍购买。对于供应商和消费者来说,退货的成本也很高。
解决方案
这家电子商务公司发现,一个品牌(木炭、燃气和电动户外烧烤炉的全球领先品牌)的表现优于其他品牌。该类别中表现最好的产品是 BILT,这是一款为数千种消费产品提供 3D 交互式组装说明的应用程序。 BILT 平台通过语音和文本引导的自定进度指令,让用户能够缩放、旋转并从各个角度查看产品的每个部分,从而使客户能够高效、成功地完成最复杂的装配。该零售商决定将 30 个带有 BILT 组装说明的燃气烤架分配给一个测试组,以测试 BILT 3D 交互式组装体验的影响。在这些烤架的产品信息页面上,零售商添加了展示 BILT 交互式说明的图像和视频,希望激发消费者的信心,并向购物者保证烤架公司在产品设计和易于组装方面优先考虑客户体验。
运营影响
数量效益
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