技术
- 应用基础设施与中间件 - 事件驱动型应用
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 临床图像分析
关于客户
Victoria 是一家总部位于比利时的零售公司,自 1991 年以来一直通过精选的 400 多件珠宝系列帮助女性绽放光芒。该公司是直接珠宝销售领域的市场领导者,拥有遍布比荷卢经济联盟、法国、德国和中东等国家和地区的庞大顾问网络。奥地利。他们的使命是通过创建一个女性在商业和美容方面互相支持的社区来赋予女性权力。 Pauline Gilles 是 Victoria 的传播经理,在规划和创建传播、社交媒体和品牌网站内容、协调跨地区活动以及支持本地营销团队等方面发挥着多种作用。
挑战
Victoria 是珠宝直接销售的市场领导者,在比荷卢经济联盟、法国、德国和奥地利拥有庞大的顾问网络。这些顾问负责自己的营销、举办珠宝派对并通过电子商店和数字派对进行在线销售。然而,由于顾问网络如此庞大,而且其中大多数都不是营销专家,维多利亚的营销团队发现确保品牌一致性具有挑战性。为了帮助顾问保持品牌形象,维多利亚为他们提供了图像和其他已知效果良好的内容。然而,最初用于交付这些资产的文件存储工具效率不高,使用率低且缺乏卖家网络的遵守。
解决方案
Victoria 于 2021 年 2 月向当地营销团队介绍了数字资产管理工具 Canto。该工具是在每年 2 月的活动中推出的,会上向顾问介绍了新的珠宝系列。此次活动提供了绝佳的机会来展示顾问如何利用 Canto 发展自己的业务。该工具立即获得成功,第一天就有超过 1,700 名顾问订阅了维多利亚的 Canto 库。如今,已有4,600名顾问注册,并且这个数字还在每天增加。 Canto 允许 Victoria 自定义其资产库的外观和风格以匹配其品牌。他们还可以创建定制内容集以与不同市场共享。顾问可以用自己的语言访问自己国家的图书馆,探索内容,保存、下载并在社交媒体上分享。
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