技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 建筑物
- 建筑与基础设施
适用功能
- 质量保证
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 供应链可见性(SCV)
服务
- 系统集成
- 测试与认证
关于客户
Logitrans 是一家总部位于丹麦的公司,被誉为世界领先的内部起重设备制造商之一。 80 多年来,该公司一直致力于“提升性能”,帮助客户以创新的方式搬运货物,从而提高效率并促进更好的人体工程学设计。 Logitrans 通过满足特定客户要求并提供满足其独特情况和流程的定制解决方案,在竞争中脱颖而出。该公司在丹麦和中国生产产品,并直接出口到超过 55 个国家,同时在德国和美国设有办事处。
挑战
Logitrans 是一家领先的内部起重设备制造商,在营销其产品和支持销售流程方面面临着重大挑战。该公司为其客户提供定制解决方案,并通过全球经销商网络进行销售。然而,由于缺乏管理数字资产的集中系统,这些经销商往往不知道新产品的可用性。营销和销售团队努力寻找并与潜在客户分享有关产品的信息。由于每个分支机构都有自己的内容系统和档案,内容存储在本地驱动器或多个云存储帐户上,因此问题变得更加复杂。这导致该组织没有单一的事实来源。此外,缺乏上传和分类资产的结构,加上内容的多语言性质,使得搜索特定资产变得困难。
解决方案
Logitrans 转向数字资产管理 (DAM) 平台来解决他们的挑战。他们选择了 Canto,这是多家大公司用来管理其全球办事处内容的平台。实施 Canto 的第一步是将数千个现有文件从原始 CMS 库和其他存储位置传输到 Canto。该平台成为图像、PowerPoint 演示文稿、PDF 文件和视频的主要存储位置。 Canto Connect 还与 Photoshop 集成,可以直接从库中提取批准的图像。 Canto 的门户功能用于与经销商共享图像并协调产品发布。创建特定语言的门户是为了将内容分发到世界各地,而特定于经销商的门户有助于保持品牌一致性。该团队还构建了一个解决方案,允许用户选择自己的语言并路由到正确的门户,而无需搜索正确的门户。
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