技术
- 网络安全和隐私 - 身份认证管理
- 网络安全和隐私 - 入侵检测
适用行业
- 海洋与航运
适用功能
- 采购
- 产品研发
用例
- 行为与情绪追踪
- 牲畜监测
关于客户
RIU 酒店及度假村是一家全球连锁酒店,在 20 个国家/地区经营 100 家酒店。 2020年,公司接待宾客230万人次。该公司拥有超过 24,500 名员工,目前是全球第 32 大连锁企业。按收入计算,它是西班牙第三大酒店,按客房数量计算,它是西班牙第四大酒店。该公司致力于为客户提供卓越的体验,其主要目标是改进采购流程的每一步。
挑战
RIU Hotels & Resorts 是一家全球连锁酒店,在向客户提供无缝在线预订体验方面面临着挑战。该公司的网站遇到了可能导致客户流失的问题。主要挑战是分析和了解客户行为,以发现直接有利于转化和积极用户体验的新需求。该公司还需要一种能够实时监控现场导航的解决方案,以减少任何异常情况直接影响业务之前的行动时间。酒店业的激烈竞争使得用户体验变得至关重要,因为它直接影响客户选择酒店或度假村时的情绪。该公司旨在确定最佳预订路径,以加强与客户的关系。另一个目标是确保组织的安全,避免可能的欺诈行为对业务和品牌造成负面影响。
解决方案
RIU Hotels & Resorts 选择软件即服务 (SaaS) 解决方案 Tealeaf 来应对其挑战。该解决方案允许公司按模式或特定 KPI 配置事件,以更好地了解客户行为,结合临时指标以更好地衡量障碍,并衡量事件的用户行为,从而进行细分以更好地了解整个平台上的客户行为。该解决方案使该公司能够分析和量化遇到的障碍的实际影响,这有助于在优先考虑提高转化率的举措时有效利用资源。该解决方案还有助于提前检测网站上的异常情况并快速做出反应。异常检测用于自动检测行为变化并查看相关指标,使 RIU 能够调查问题的原因。由于探索数据和生成假设的便利性,该解决方案还支持其他部门更灵活的决策。
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