适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 时间敏感网络
关于客户
恩佐市场是一家位于田纳西州查塔努加的社区杂货店和咖啡馆。这家商店以其当地特色商品而闻名,深受社区的喜爱。恩佐市场的主要人群是年轻、精明的成年人,他们重视本地和有机产品。 Enzo's 的顾客每次光顾购买杂货并在咖啡馆享用餐点或饮料的平均花费约为 30 美元。该商店深深扎根于社区,一直在寻找吸引更多人并鼓励他们发现其独特产品的方法。
挑战
Enzo's Market 是田纳西州查塔努加一家受社区影响的杂货店和咖啡馆,面临着鼓励顾客探索独特的本地有机商品的挑战。尽管是当地一家深受喜爱的企业,但这家商店需要吸引更多的人,特别是来自年轻、精明的成年人的主要消费群体。业主们对于是否花钱购买社交媒体广告犹豫不决,而社交媒体广告是接触潜在客户的常见方法。然而,他们意识到需要提高人们的意识和附近的游客。最大的挑战是找到一种有效的广告方法,不仅能吸引更多客户,还能提供良好的投资回报。
解决方案
Enzo's Market 决定通过定位技术平台 Foursquare 来满足其广告需求。这是他们第一次尝试做广告。店主克里斯托弗·莱金斯 (Christopher Lykins) 亲自支付了这则广告的费用,希望它能吸引更多顾客。 Foursquare 的基于位置的服务使 Enzo's Market 能够有效地瞄准其主要受众。该平台还提供了有关客户行为的宝贵数据,Enzo's Market 可以利用这些数据来完善其营销策略和产品。这种创新的广告方法是对传统方法的重大转变,标志着商店在提高客户参与度和销售额方面的努力翻开了新的篇章。
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