Conversica > 实例探究 > Epson America 通过 Conversica 提高销售线索质量和收入

Epson America 通过 Conversica 提高销售线索质量和收入

技术

可穿戴设备 - 增强现实(AR)眼镜/耳机/控制器
可穿戴设备 - 虚拟现实(VR)眼镜/耳机/控制器

适用行业

消费品
石油和天然气

适用功能

销售与市场营销

用例

自主机器人
虚拟现实

服务

测试与认证
培训

关于客户

Epson America, Inc. 成立于 1975 年，是日本精工爱普生公司的美国子公司。该公司是全球技术领导者，产品线包括喷墨打印机、数字打印系统、3LCD投影仪、智能眼镜、传感系统和工业机器人。 Epson America 致力于推动创新并超越客户期望。该公司是全球技术领导者的北美总部，虽然它最初是一家消费品公司，但很大一部分业务是商业产品集团。 Epson America 通过各种渠道产生潜在客户，这些活动每年产生大约 40,000 到 60,000 个潜在客户。

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挑战

Epson America 是全球技术领导者，在标准化和优化潜在客户推广和沟通方面面临着挑战。该公司通过各种渠道产生销售线索，包括网站、贸易展览、直邮、电子邮件营销、社交媒体、平面广告、在线横幅广告和品牌知名度活动。这些活动每年产生大约 40,000 至 60,000 个销售线索。然而，该公司正在努力解决销售代表对与其指定帐户不符的潜在客户表现出不感兴趣的问题，因为他们的薪酬是基于指定帐户的销售，而不是发送给他们的销售线索。这就需要一种能够有效吸引和鉴定潜在客户的解决方案，从而使销售代表能够腾出时间来完成更多业务。

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解决方案

Epson America 向 Conversica AI Assistants 寻求解决方案。 Conversica AI 助手使用类人的双向电子邮件对话来自动吸引和筛选潜在客户。爱普生决定与处理投影仪的商业集团一起测试该解决方案，并任命他们的 Conversica 虚拟团队成员 Rachel。该计划的主要目标是确保雷切尔给予潜在客户和客户所需的关注，并妥善处理与他们的沟通。通过雷切尔的努力，爱普生学会了如何最好地培养潜在客户，包括他们平均需要被触摸六到八次才能做出回应，如果他们在他们喜欢的时间收到电子邮件，他们的反应会更快。雷切尔还能够在电子邮件中发现问题，然后将其直接传递给经销商或内部服务人员以解决潜在问题。此外，雷切尔还发现了额外的销售机会。

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运营影响

The implementation of Conversica AI Assistants has brought significant operational benefits to Epson America. The AI assistant, Rachel, has not only increased engagement and lead qualification but also identified potential issues and additional sales opportunities. Rachel's ability to follow up with customers and uncover additional sales opportunities has accelerated the response to the customer before they could ask competitors to bid. Furthermore, Epson has extended its use of Conversica to tie channel sales back to website-originated leads. This has provided a deeper understanding of dealer productivity, enabling the company to tweak lead flow to the best-suited partner. The company is considering rolling out more Conversica AI Assistants to other business groups and integrating them with marketing automation.

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数量效益

240% increase in engagement
75% increase in marketing qualified leads
500% increase in influenced pipeline

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