技术
- 分析与建模 - 计算机视觉软件
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 服装
- 电子商务
用例
- 资产健康管理 (AHM)
- 临床图像分析
服务
- 系统集成
关于客户
Fanatics, Inc. 是一家领先的运动服装、装备和商品在线零售商。该公司是耐克和美国多个国家体育联盟的官方合作伙伴 Fanatics 运营着一个受欢迎的电子商务网站,并拥有令人印象深刻的合作伙伴和客户阵容。该公司的产品内容管理团队包括 200 名营销人员和 7 个全球工作室,每年为超过 100 万种产品制作内容,并将资产分配给 700 多个内部团队、合作伙伴和客户。
挑战
Fanatics, Inc. 是一家受欢迎的运动服装和商品在线零售商,在管理其大量数字资产方面面临着重大挑战。该公司的产品内容管理团队由 200 名营销人员和 7 个全球工作室组成,他们因共享文件夹网络而难以找到特定文件。缺乏集中式自助内容存储库导致工作流程效率低下,成本高昂,通常导致拍摄新图像比查找现有图像更快。体育界的快节奏性质进一步加剧了这些挑战,因为实时事件常常决定狂热者需要创建、编辑、分发、发布甚至消除的图像和内容。由于没有适合搜索的解决方案来存放其数字资产,Fanatics 正处于十字路口,其收入潜力和赢得声誉都面临着风险。
解决方案
Fanatics 确定数字资产管理 (DAM) 解决方案可以解决其速度和敏捷性挑战。 2015 年,他们实施了 Acquia DAM,这是一个搜索友好的系统,显着改善了他们的运营。 Acquia DAM 使用元数据使资产可在系统内搜索,从而无需翻阅众多文件夹。它还充当集中分发中心,组织所有原始数字资产和产品图像,以便内部团队、合作伙伴和客户轻松访问。此外,Acquia DAM 支持审计和存档,允许 Fanatics 根据元数据中捕获的关键日期或事件自动过期或删除数字资产。该系统还提供数据和见解,帮助 Fanatics 了解其内容的使用方式,并保持系统整洁有序。
运营影响
数量效益
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