技术
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 电子商务
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 零售店自动化
- 视觉质量检测
关于客户
飞!是一家总部位于伦敦的初创公司,通过与艺术家和设计师合作,正在彻底改变家居用品和艺术市场。他们的目标是通过为大众市场家具卖家提供替代方案,让家居变得更好、更有趣、更个性化。飞!充当其独立艺术家和供应商网络的内容制作设施,为他们销售的产品收集照片和视频。他们与数百甚至数千名因其摄影能力而被选中的内容创作者进行互动。该公司在英国、德国和美国设有办事处,其营销业务由理查德·赫森负责。
挑战
Fy! 是一家快速发展的初创公司,与艺术家和设计师合作打造独特的家居用品和艺术市场,在管理其丰富的鼓舞人心的照片库方面面临着重大挑战。作为独立艺术家和供应商网络的内容制作机构,Fy!正在与数百甚至数千名内容创作者打交道,他们为他们销售的产品提供照片和视频。这些图像对于促销、社交媒体展示和电子商务网站至关重要。然而,他们现有的将媒体保存到 Google Drive 的系统被证明是不够的。档案都整理好了,但只有少数人知道它们在哪里,Fy!正在迅速发展,无法满足依赖一两个看门人的系统的需求。他们需要一种能够有效存储、搜索和共享不断扩大的图像和视频库的解决方案。
解决方案
飞!在 Canto 中找到了他们的解决方案,这是一个用户友好的平台,以所有人都可以访问的方式满足了他们的所有要求。现在,该团队将预先批准的图像和视频保存在一个可搜索的中央位置。内容创作者将他们的图像和视频发送到他们的 Fy!联系,影响者团队检查质量并将最佳资产上传到他们的 Canto 库中。他们添加识别产品、类别、风格和设置的元数据以及图像版权数据,以便营销团队可以识别哪些图像可用于付费广告。只需点击几下,不同部门就可以查找、裁剪、共享或下载广告、公关活动和网站所需的图像。他们的品牌和艺术家网络也使用内容 Fy!在他们自己的网站上生成。 Canto 的智能标签添加了额外的元数据来帮助 Fy!团队及其合作伙伴寻找媒体资产。他们定制的库、门户和风格指南可以帮助 Fy!团队与代理机构和自由职业者合作——同时保持品牌。
运营影响
数量效益
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