技术
- 自动化与控制 - 人机界面 (HMI)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 金融与保险
- 运输
适用功能
- 物流运输
- 销售与市场营销
用例
- 对话机器人
- 最后一英里交付
关于客户
直布罗陀 BSN 是马来西亚一家快速发展的人寿保险公司,60 多年来一直提供价格实惠的保障解决方案。他们是马来西亚第一家使用 WhatsApp 进行电子保单交付的保险公司。
挑战
直布罗陀 BSN 担心保单交付流程昂贵且缓慢,以及确保向保单持有人交付保单的监管要求。他们还希望优化联络中心并通过数字渠道吸引客户。
解决方案
直布罗陀 BSN 实施了 WhatsApp 业务平台并创建了一个名为 GINA 的自动聊天机器人。 WhatsApp 使电子保单交付变得快捷方便,而 GINA 则为客户提供信息和帮助。该平台还允许实时跟踪交付状态并改善客户体验。
运营影响
数量效益
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