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Citrix > 实例探究 > Globus Enhances Travel Agent Webinars with GoToWebinar and OpenVoice for Improved Audio Quality

Globus Enhances Travel Agent Webinars with GoToWebinar and OpenVoice for Improved Audio Quality

Citrix Logo
公司规模
Large Corporate
国家
  • United States
  • Switzerland
产品
  • GoToWebinar
  • OpenVoice
技术栈
  • Voice over Internet Protocol (VoIP)
  • Toll-free audio conferencing
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 平台即服务 (PaaS) - 连接平台
适用功能
  • 销售与市场营销
  • 商业运营
用例
  • 远程协作
服务
  • 云规划/设计/实施服务
关于客户
Globus is a leading operator of guided vacations worldwide, with a history dating back to 1928 when the company founder started transporting travelers across Lake Lugano in Switzerland. The Globus family of brands, including Globus®, Avalon Waterways®, Cosmos®, and Monograms®, remains family-owned and operates 32 offices globally. The company provides escorted tours for 500,000 people annually, visiting over 70 countries across six continents. Alleigh Allie, the company's training specialist, is responsible for ensuring that thousands of travel agents worldwide are well-informed about the latest itineraries in more than 400 travel packages. Since 2004, Allie has been conducting up to 15 webinars monthly, each attended by as many as 150 travel agents, to keep them updated on the company's offerings.
挑战
Initially, Globus faced significant challenges with their existing web conferencing solution, which was complicated and unreliable. The system was not user-friendly for either the webinar leaders or the attendees, leading to numerous complaints from travel agents about poor audio quality, static lines, and connectivity issues. These webinars were crucial for educating travel agents about the company's latest travel offerings, and the ineffective communication was potentially harming revenues and the company's reputation. Additionally, the previous solution lacked the ability to synchronize audio and video recordings for online posting, which was essential for agents who could not attend live events. Globus needed a service with integrated audio, improved ease of use, high reliability, and excellent audio quality to address these issues.
解决方案
To address the challenges with their previous web conferencing solution, Globus switched to Citrix GoToWebinar with OpenVoice Integrated toll-free audio. This new solution provided several audio options for attendees, including VoIP, toll phone numbers, and optional OpenVoice toll-free audio conferencing, all working seamlessly together. GoToWebinar also offered features like a hosted registration page, branded invitation emails, self-service registration, and a one-click connection for attendees. The platform allowed for muting entrance and exit beeps and participants to reduce background noise, which was crucial for maintaining audio clarity during webinars with up to 150 attendees. One-touch recording of webinars for on-demand access was another key feature, enabling travel agents to listen to recordings at their convenience. The Citrix solution was highly reliable, ensuring easy connectivity and high-quality audio, backed by responsive customer service. This switch not only improved the webinar experience but also enhanced Globus's reputation for smooth logistics and leading-edge technology use.
运营影响
  • Globus experienced a significant improvement in webinar audio quality and reliability, leading to enhanced communication with travel agents.
  • The switch to GoToWebinar allowed for seamless integration of audio options, including toll-free numbers, making webinars more accessible to agents.
  • The platform's features, such as muting capabilities and one-touch recording, improved the overall webinar experience for both presenters and attendees.
  • The reliable and high-quality service provided by GoToWebinar helped reinforce Globus's corporate reputation for excellence and service quality.
  • The ease of use and efficiency of the new solution saved time and reduced the administrative burden on the company's training specialist.
数量效益
  • Globus saved approximately $5,000 in operational costs compared to their previous solution.
  • The company uses an average of 8,000 minutes of OpenVoice toll-free audio service each month.

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