公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Birst Embedded Analytics
- Qvidian Sales Execution Software
技术栈
- Cloud-based Analytics
- Embedded Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 预测分析
适用行业
- Software
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
- 实时定位系统 (RTLS)
- 预测性维护
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Qvidian 是一家基于云的销售执行软件提供商,拥有 1,200 多家全球客户,包括戴尔、花旗、Aramark 和 Rosetta Stone。该公司希望取代现有的静态报告,以提高客户价值并提升产品差异化。Qvidian 的产品副总裁 Karen Meyer 开始关注分析,因为他们认为客户在驾驶飞机时没有适当的仪表。如果客户无法评估他们对 Qvidian 的持续使用和获得的投资回报率,这将给增长机会带来风险。有了这种新思维,分析可以为他们的产品提供增值;这将推动新业务,创造追加销售机会,扩大 Qvidian 与竞争对手之间的差距,将 Qvidian 定位为市场思想领袖,确保最高水平的客户续约,并利用使用趋势来影响产品路线图。
挑战
Qvidian 是一家基于云的销售执行软件提供商,该公司希望用现有静态报告来取代现有报告,以提高客户价值并提升产品差异化。尽管 Qvidian 已经为客户提供了报告功能,但该公司还是决定升级到更现代化和自助式的分析功能。不创建新的分析产品的风险在于,报告将变成静态的,这会使专业服务的重点偏离增值服务,转而专注于构建战术性自定义报告。客户将无法衡量 Qvidian 产品对其业务的影响,销售团队也无法展示和证明产品对新业务和追加销售业务的价值。此外,他们也无法了解产品的使用情况和趋势,从而无法做出明智的路线图决策。
解决方案
Qvidian 决定与 BI 平台 Birst 合作,提供更现代化和自助式的分析。他们列出了一份简短的选择标准清单,其中最重要的就是让客户能够更轻松地生成自己的报告和数据,而不是依赖 Qvidian 专业服务团队或深厚的 SQL 知识来获取信息。为了将愿景变为现实,Qvidian 聘请了一位专注于分析的产品经理,将其内部的专业服务、教育、工程和 QA 团队与分析结合起来,作为新的 GTM 战略,并与 Birst 合作伙伴 Cervello 合作进行初步实施。他们遵循以用户为中心的设计方法,针对两个主要用户角色(提案/RFP 经理和内容经理)和协作开发模型。协作开发涉及十二位被确定为早期采用者的客户。这些客户可以“免费”使用该产品 9 个月,并交换反馈。这些试用后来转化为新的销售机会。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Zapier Aggregates Multiple Analytics in a Single Dashboard with the New Relic Platform
Zapier, a company that enables non-technical users to push data between hundreds of web applications, was facing a challenge in automating and provisioning servers for optimal performance. The company's environment consisted of 50 Linux servers on the Amazon Elastic Compute Cloud (EC2), a Django application split across several servers, and a backend consisting of a dynamic number of celery task workers fed by messages published to a RabbitMQ cluster. They also maintained a number of internal web services on nginx in front of Gunicorn and Node.js processes. Redis handled simple key and value stores, with logging handled by Graylog2 and ElasticSearch. However, they realized that no level of automation would be sufficient without an effective monitoring solution in place. They needed a tool that could provide immediate alerts when something was breaking and could be easily implemented into their environment.
Case Study
Pipeline Insight Case Study: YARCDATA
YarcData faced challenges in determining the conversion rates of prospects into customers through various marketing efforts and identifying the source of its leads. They wanted to know the percentage of opportunities in the sales pipeline that came from different marketing events, web downloads, or self-sourced sales opportunities. Additionally, they needed the ability to drill down into the data to guide where to allocate more marketing dollars based on the success of previous efforts. Previously, YarcData relied heavily on spreadsheets and Salesforce.com reports, which made it difficult to extract the exact information they needed. This reliance on spreadsheets represented about 70% of their data presentation.