通过有针对性的促销提高客户忠诚度
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- AnswerRocket
技术栈
- Natural Language Processing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 自然语言处理 (NLP)
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
食品服务奖励是业内最大的忠诚度计划，与 60,000 多家餐厅和 350 家食品制造商合作。厨师从 Sysco 和 US Foods 等分销商处购买产品可获得奖励，而 Tyson 和联合利华等制造商则可以了解下游客户的购买模式。利用这些数据，制造商可以通过提供有针对性的奖励来对抗替代品、扩大产品展示范围并销售更多产品。
挑战
Food Service Rewards 的传统数据分析平台面临挑战。该平台不够用户友好，只有经过技术培训的专家才能操作。数据查询请求不断堆积，导致出现瓶颈。此外，等到生成结果时，对该特定洞察的需求往往已经过去。要成功运行忠诚度计划，团队需要更快的洞察，帮助他们更好地了解客户流失和购买行为，从而创建更有效的促销活动。
解决方案
Food Service Rewards 采用了 AnswerRocket，这是一种使用自然语言查询的解决方案，让每个人（无论其技术水平如何）都可以查询数据并获得即时见解。AnswerRocket 每周可节省数小时的时间，让团队能够直接在 Zoom 通话中向客户展示关键数据见解。这些关于客户购买行为的见解是一个巨大的竞争优势，因为餐饮业的大多数制造商并不控制其分销。这种了解客户何时开始或停止购买的新发现增强了团队创建有针对性的促销活动和最大限度减少客户流失的能力。
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