成长中的全球生活方式品牌
公司规模
Large Corporate
地区
- America
- Asia
- Europe
国家
- United States
- Brazil
- Hong Kong
- Netherlands
产品
- JDA Demand Planning
- JDA Enterprise Planning
- JDA Assortment Planning
- JDA Channel Clustering
技术栈
- Cloud Computing
- Supply Chain Management Software
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Cost Savings
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 服装
- 零售
适用功能
- 物流运输
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
PVH Corp. 是一家总部位于美国的服装公司，也是全球最大的服装公司之一。2016 年，该公司通过多元化品牌组合创造了 82 亿美元的收入，包括 CALVIN KLEIN、Tommy Hilfiger、Van Heusen 和 IZOD。PVH 是一家垂直整合的公司，在全球批发和许多零售店中拥有强大的影响力。该公司的总部位于纽约、阿姆斯特丹、香港和圣保罗。PVH 的愿景是实现跨多个品牌的端到端全球规划，他们的目标是确保客户无论是在网上购物还是在实体店购物，都能感到满意。
挑战
PVH Corp. 是一家总部位于美国的服装公司，也是全球最大的服装公司之一，2016 年收入达 82 亿美元，来自多元化品牌组合，包括 CALVIN KLEIN、Tommy Hilfiger、Van Heusen 和 IZOD。该公司在全球批发和许多零售店中拥有强大的影响力。对于 PVH 来说，能够看到产品从生产到最终消费者购买的整个过程是关键。然而，他们缺乏整个供应链的端到端可视性，这阻碍了他们协调需求、履行和产能规划的能力。这种可视性的缺乏使得供应链上的每个人都难以做出正确的决策。PVH 需要一个能够跨多个品牌进行端到端全球规划的解决方案。
解决方案
PVH 实施了 JDA 的规划解决方案，包括 JDA 需求规划、JDA 企业规划、JDA 分类规划和 JDA 渠道集群。这些解决方案通过协调需求、履行和产能规划，为 PVH 的整个供应链带来了端到端的可视性，使供应链上的每个人都能做出正确的决策。这些解决方案的实施帮助 PVH 更好地优化了零售店的销售，提高了零售店员工的生产力，并增加了零售店的销售量。在批发方面，拥有多个级别的长期预测使 PVH 能够更迅速、更灵活地处理订单。JDA 的解决方案还支持所有业务领域的通用规划流程，改善了商家、规划人员和分配团队之间的协作，提供了一套通用工具和增强的报告系统，同时提高了供应链效率，减少了劳动力，并最终为未来的系统集成铺平了道路。
运营影响
数量效益
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