GTBank：通过电子邮件和分析实现超过 200% 的投资回报率
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 金融与保险
- 电信
适用功能
- 销售与市场营销
用例
- 基于使用的保险
关于客户
GTBank 是尼日利亚最大的银行集团，运营着由分行、现金中心、电子分行、GTExpress 网点和 ATM 组成的网络。他们的目标是让银行业务变得更加无缝、简单和用户友好。
挑战
GTBank 希望鼓励在大多数日常账户活动中使用数字银行渠道，但客户习惯于前往分行解决所有疑问和需求。
解决方案
GTBank 实施了 Infobip 的电子邮件解决方案，使他们能够创建个性化电子邮件并分析客户行为。他们开展电子邮件活动来推广他们的数字产品和服务。
运营影响
数量效益
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